Internet is the biggest technological advancement in the last 50 years or so. It has changed the world in many more ways than one can imagine. Today there is hardly an activity happening in the world which does not have a direct or indirect link with internet or internet has no implications on that. Business is no different.
You may be running any business in the world and if you think the internet has no connection or implication on your business then you are sadly left out.
Every big business (and most of the small businesses) are using internet for many purposes and marketing is the most popular application amongst all others. The methods, modes and forms of marketing on internet are as numerous as the stretch of your imagination.
We would touch upon the few which are presently popular and considered the best methods in internet marketing. Lets first see what internet marketing means.
What does internet marketing mean?
Just like any other marketing, internet marketing means all the means which are employed to present and project a product or service to the perspective clients in order to increase sales and revenues.
There are many means to do it like hosting a website, running a business blog, email marketing, banner ads and so on. The methods employed for internet marketing are pretty much flexible in nature and there is not a single one which can truly achieve success in standalone mode.
Most smart internet marketers would adopt a healthy combination approach for successful internet marketing. Please make a note than internet marketing means mentioned underneath are only partially successful when employed singularly.
You need to adopt a combo of two or more if you are really interested in successful internet marketing. Here are the best internet marketing means:
- A website or a blog: The most basic tool for internet marketing is your business website coupled with an affiliated blog. Whatever other mean you may adopt, it would be targeted to bring the perspective client to your website or blog.
On a website or blog, you would presenting everything about your business, product or service with all the useful information, pictures, videos etc. Your website or blog is your best internet marketing bet.
- Video based internet marketing. Videos are the most popular internet marketing tool these days. Over 4 billion hours of videos are uploaded on internet each month. They are visually appealing and carry all the elements of marketing e.g. sound, graphics and animations.
YouTube is the most popular video marketing tool available today (the second largest search engine as well after Google and owned by Google itself).
- Social Media based internet marketing. Over 2 billion humans visit internet each day and most of them are connected to social media e.g. twitter, facebook etc. These social media channels carry a huge marketing potential and each one of them allow marketing under certain rules.
You can create your business pages and discussion forums on social media channels to market your product or service and to introduce your company.